Up until recently, I was not very active on Facebook. That is not to say I didn't visit it for five minutes a day to eavesdrop in on my friends and see what they were up to. (What was I missing and how much more fun are they having than me). Not that I am complaining, I have a wicked amount of fun in my head as well as on the occasions when I am social.
Presently, I am becoming more active on Facebook, as I have perhaps a deluded opinion that it might affect my Klout score; and perhaps a further misguided notion that one's Klout score means something. You see, after selling my product design business, I decided to take a well needed vacation. I have utilized this time to write a script. Script is finished. I am ready to re-enter the world of the working.
But I digress. This Blog is about Billy Bee Honey.
I love Billy Bee Honey. I use it daily. I use it in my home made tea/lemonade; as a substitute for most sugars, in baking, cooking and sometimes I can be caught just pouring it into a spoon and simply devouring it. In short, I am crazy about it and always have at least two full bottles on hand for emergencies.
Being a honey lover, I have tried several other brands. More expensive brands, but I always come back to Billy Bee. It is pure honey and just tastes better. I tend to buy their large bottle which costs almost $10.00, but with this one bottle, I break it down into four smaller Billy Bee bottles and add cooled down boiled water so that it will mix easily when I add to my glass of lemonade. I drink about 10 8oz. glasses of this a day. Remember, I always have at least two back up bottles for other usages.
While in my eavesdropping mode, I would see Billy Bee on Facebook. I could never resist adding a comment as I am truly a fan of this product. Billy Bee always responded. Some faceless, kind, often funny and always appreciative person at Billy Bee would comment on my comment.
Which brings me to the crux of this blog. About two weeks ago, Billy Bee contacted me via Facebook, and asked me for my address. I was surprised and pleased. I thought they might send me a coupon or two for Billy Bee Honey.
Au contraire. A box arrives at my house, and in it is two bottles of Billy Bee Honey, (my new two back ups), a very cute plush Billy Bee, and two Billy Bee pens. I was quite taken aback.
To me, that is good business. It was an anonymous gift. They didn't plaster it all over Facebook - heck, they didn't even mention it. I believe to my core that it deserves to be mentioned. Of course I responded on Facebook that I was extremely grateful; as much for the gesture as for the products. This kind of gesture requires sharing.
If I had one complaint, it would be that they might have been wise to mention it - but in fairness that could be a catch 22. Would this prompt everyone to comment on Billy Bee? The "fake" honey lovers, even the real honey lovers? I can honestly attest that I am a "pure" Billy Bee lover.
Would Billy Bee have to go out of business by sending everyone who said nice things about the product the same kind of box to me? I could not bear putting Billy Bee in jeopardy.
But, (and I know you are not supposed to start a sentence with but, but) I do believe there are many opportunities to capitalize promotionally and in retail.
For instance, when I get this cute plush Billy Bee doll, I decided to adapt it to an idea I had a couple of years ago when I was designing hundreds of products. I think it is a good idea, but then again, I think most of my ideas are good. Thankfully, I do listen when people laugh at some of them. I do heed advice.
In any event, my idea was to put the alphabet onto a plush bee for pre-school children. They would press a letter of the alphabet and the sound of that letter would come out of the "Spelling Bee". When I saw the plush Bee that Billy Bee sent me, I knew it would work. Moreover, you could fit a large bottle of the Billy Bee honey into the back of the plush toy.
Here is the Billy Bee Plush toy they sent to me.
And here is my suggestion on what to do with it either as a promotional item, or retail item - that I, of course, would love to implement:
This plush doll can be made not only to repeat the letters a toddler presses, but also form words. It could also be designed as a "Time Out" Billy Bee doll. Instead of the alphabet on the bee, a clock could be put on to it. Kids will sit in "time out" more easily when they have something to distract them.
Billy Bee, I want to thank you for inspiring me to write this blog and for your very kind gift box. I sure would love to head up your PR department. And, you guys should be on Twitter.
Your friend. Bonnie
ps: Will this be a monthly submission, like fruit of the month? (kidding of course) :)
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